Nigerian artists losing love for music – Pheelz laments
Singer and Record producer, Philip Kayode Moses, popularly known as Pheelz, has lamented that Nigerian artists are fast losing genuine love for music.
Pheelz made this statement on The Dadaboy Show hosted by media personality, Ehiz, He said Nigerian artists are now more interested in the lucrative business side of music than the art itself.
Pheelz also said there is no difference between Nigerian artists, entrepreneurs, or manufacturers.
He, however, warned that marketing strategies are transient as he dwelled on the fact that only good music will stand the test of time.
In his words, Pheelz said, “Nigerian artists are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.
